Fudge Damage Rewind Reconstructing Shampoo 250ml

The Fudge Damage Rewind Reconstructing Shampoo is designed to provide 95% stronger hair instantly* with its revolutionary Opti-PLEX™ technology. This advanced formula targets damaged hair caused by chemicals, color treatments, styling, and environmental factors, reconstructing bonds from the inside out to restore strength and smoothness. Our exclusive FragranceFuse™ technology gives an all-day fragrance boost, while simultaneously locking in color for up to 33 washes. Experience 8x smoother, double the softness**, and ultimate hair reconstruction and daily defense when paired with our Damage Rewind Conditioner. *Based on breakage testing **As compared to using shampoo alone.